Gaya APA

Kumar, V., Reinartz, W, J. (2006). Customer relationship management : a databased approach . Hoboken, NJ: John Wiley & Sons, Inc.

Gaya MLA

Kumar, V.., Reinartz, Werner, J.. "Customer relationship management : a databased approach". Hoboken, NJ: John Wiley & Sons, Inc, 2006. Teks.