Gaya APA

Prince, M, R, B, J, T., etc., V, A, Z, M, J, B, D, D, G. (). Services Marketing : Integrating Customer Focus Across the Firm (Ed. 8). New York: MC Graw Hill.

Gaya MLA

Prince, Michael, R., Baye,, Jeffrey, T.., etc., Valarie, A., Zeithaml,, Mary, Jo, Bitner,, Dwayne, D., Gremler,. "Services Marketing : Integrating Customer Focus Across the Firm". Ed. 8 New York: MC Graw Hill, . Text.