Gaya APA

Kimmel, J, J, W, P, D., Lovelock, J, W, C. (2022). Services Marketing People Technology Strategy (Ed 9). London: World Scientific.

Gaya MLA

Kimmel, Jerry, J., Weygandt,, Paul, D.., Lovelock, Jochen, Wirtz,, Christopher. "Services Marketing People Technology Strategy". Ed 9 London: World Scientific, 2022. Text.